VIRTUAL GREEN LIGHT ACADEMY
THURSDAY & FRIDAY
October 22nd & 23rd
Here’s How to Join The Best Online Meeting You’ll Attend All Year
THURSDAY & FRIDAY
October 22nd & 23rd
1-5pm Eastern (both days)
Presented By
Ed Lyon
- Lessons from the nation’s biggest heroin dealer (you’ll to be shocked to learn who it was)
- Something Amazon has that Walmart and Target will never have, and why that makes such a difference
- How to protect yourself and your business from artificial intelligence and machine learning
- How to take advantage of hidden silver linings in a post-Covid world
- The single biggest marketing mistake that costs most tax professionals thousands
- The easiest way to generate referrals (careful! – your waistline may not thank you!)
- How to take this crucial task you hate doing (and probably don’t do well) and turn it into
- Three easy words that leverage your marketing without costing a dime
- The single best way to leverage your client relationships into more revenue
- How to triple the equity value of your business
- The key difference that separates high-fee service providers from commodity operators (and how you can cross that bridge yourself)
- Why Apple isn’t a technology company, and why that matters for your business
- A crucial question about pricing that you’ve probably never asked yourself
- And more...and more...and more...
A Message From Ed Lyon
The Tax Industry Is Changing
FACT 1:
The Old Way of Doing Business Just Doesn't Work Anymore.
Tax preparation and accounting have always been competitive businesses. There’s no shortage of CPAs, EAs, storefront preparers, and bookkeepers looking to steal your clients. These days, do-it-yourself software is taking even more of them out of the market entirely. Let’s face it . . . recording history has become a commodity. How can you grow a business if you’re selling a “me-too” service that forces you to compete on price, shrink your profits, and leave picky clients with too many other places to turn if they
become dissatisfied?
But now that trend is accelerating even faster. It used to be that advancing technology helped you do your business more efficiently. Now, machine learning and artificial intelligence are threatening to do your business for you. If you’re in the business of putting numbers in boxes, bailing faster won’t save your sinking boat. You need to find a new boat entirely.
If you want to succeed in building a business, you have two choices. You can sell your clients something they need. Or you can sell them something they want. Accounting and tax prep will always be services they need. But why compete with everyone else in the industry to give clients something they need, when you can set yourself apart by giving them something they really want?
Tax professionals who add planning and advisory services quickly elevate their status and take themselves out of the “commodity” realm entirely. Telling clients how to pay less gives prospects an immediate reason to do business and an extra benefit that most tax professionals simply don’t offer. Clients still need to eat their vegetables. But offering them a tasty dessert gives them a reason to sit down at YOUR table, not anyone else’s!
FACT 2:
Clients Need to Know How Much They Owe. They Want to Know How to Pay Less.
FACT 3:
Today's Business Success Is Built On Trust and Relationships.
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