A Professional Network Dedicated to Lowering Taxes and Increasing Profit
The Tax Industry Is Changing.
FACT 1: The Old Way of Doing Business Just Doesn't Work Anymore
Tax preparation and accounting have always been competitive businesses. There’s no shortage of CPAs, EAs, storefront preparers, and bookkeepers looking to steal your clients. These days, do-it-yourself software is taking even more of them out of the market entirely. Let’s face it . . . recording history has become a commodity. How can you grow a business if you’re selling a “me-too” service that forces you to compete on price, shrink your profits, and leave picky clients with too many other places to turn if they become dissatisfied?
But now that trend is accelerating even faster. It used to
be that advancing technology helped you do your business more efficiently. Now,
machine learning and artificial intelligence are threatening to do your
business for you. If you’re in the business of putting numbers in boxes,
bailing faster won’t save your sinking boat. You need to find a new boat
entirely.
FACT 2: Clients Need to Know How Much They Owe. They Want to Know How to Pay Less
Tax professionals who add planning and advisory services quickly elevate their status and take themselves out of the “commodity” realm
entirely. Telling clients how to pay less gives prospects an immediate reason
to do business and an extra benefit that most tax professionals simply don’t
offer. Clients still need to eat their vegetables. But offering them a tasty
dessert gives them a reason to sit down at YOUR table, not anyone else’s!
FACT 3: Today's Business Success Is Built On Trust and Relationships.
The high-end consumers that you’ll need to keep you in business in the face of technological change aren’t satisfied doing business with faceless companies or impersonal apps. The clients you really want, want to do business with people. They want to know you, like you, and trust you. They want experiences and relationships that transcend the documents you produce and the services you sell. They want to know they can count on you to have their back!
How Do You Set Yourself Apart?
Meet the Founder of the Tax Master Network
Ed Lyon, Chief Tax Strategist
Author. Consultant. Speaker. Co-founder of TaxCoach™ Software, LLC. Tax Planning Authority.
Selling Tax Strategies
The Financial Gravity Guide to Building Your Business by Cutting Your Client's Taxes
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