Marketing Lessons from the Mall

Sunday afternoon, my daughter Mary Claire came to me with a broken pair of glasses. Apparently her three-year-old brother had mistaken them for a chair, with the result that the earpiece had broken off the frame. I drove over to LensCrafters, where we had bought the...

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TAX TUNE UP 008: Monopoly Money

The board game Monopoly gained popularity during the Great Depression, but it was actually created decades earlier to promote a certain tax model. Key Takeaways: [:17] In 1935 Americans were suffering in the midst of the Great Depression. [:42] On February 6th, 1935...

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What Business Do You Want to Be In?

You would think that it’s pretty hard to open a business without knowing what business you’re in. It’s easy to imagine what the race looks like when you’re just heading out the gate. But what happens down the road when things like technology, the economy, or consumer...

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The $500,000 Man

There are certain times of year when you just don’t expect people to be available. Take Santa Claus, for example. The week before Christmas, he’s busy. Don’t expect him to return your calls or emails. For most of us, this is that time of year. But even the busiest tax...

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TAX TUNE UP 007: March Madness and the IRS

The IRS taxes gambling profits, but they still take a loss for March Madness. Key Takeaways: [:22] The NCAA’s college basketball tournament, March Madness, has become an unofficial national holiday season. [1:02] College basketball players don’t get paid, but the...

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