Avoid the Backfire Effect

 Everyone knows that Napoleon Bonaparte was short, right? Someone even named a syndrome after this fact – the “Napoleon” syndrome. So Napoleon must have been really short, right? Or they wouldn’t have named a syndrome after that fact. So what if I told you that...

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TAX TUNE UP 014: Celebrities Behaving Badly

When the editor of Us Weekly asserted that “stars are just like us,” she changed paparazzi. We know that stars really are just like us in one way; they don’t want to overpay on taxes, and they can get in trouble when they underpay. Key Takeaways: [:20] In 2002 the...

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Is Love Enough?

Love is grand. Love stinks. Love is the drug. Today, we’re talking about love. So settle down in your favorite chair, light a scented candle, and let’s talk! Your spouse loves you. (We hope!) Your kids love you. (At least, until they hit the sullen teen years.) Your...

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Drilling Down Into the Pain

I apologize if the title of this article suggests a trip to the dentist. But I want to “connect some dots” here to help you turn prospects into clients. We’ve talked, here and on the Wednesday Marketing & Management calls, about what I call “the magic question”...

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