In Defense of Accountants- What Financial Gravity Learned This Tax Season

[et_pb_section bb_built=”1″ next_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Those of you who have followed my years-long “adventure/nightmare/bad romance” with the accounting profession know that I’m not especially fond of this industry. In fact, most accountants who have encountered me would characterize my attitude as aggressively…, uhhh BAD. And really, who can blame them? I’ve built an entire business around […]

Marketing Lessons from Offensive Irish Stereotypes

[et_pb_section bb_built=”1″ next_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] St. Patrick’s Day is here, and every “Irish for a day” tippler in your social circle will take advantage of this convenient excuse to haul grandma out of the house for a little day-drinking. (It seems unnecessary on a Saturday, but whatever. Cinco de Mayo is on a Saturday this year, […]

Q’s and A’s About Q’s and A’s

[et_pb_section bb_built=”1″ next_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Lots of you are doing lots of seminars about the Tax Cuts and Jobs Act. That’s a good thing! Audiences have all sorts of questions about the new law, and about taxes in general. Over the last couple of weeks, several members have asked me how to handle audience questions when […]

Bone Saw, v. 2018.1

The new tax law has spurred a ton of interest over the last couple of months, and we signed up close to 100 new members in January. If you’re one of those new members, we’ve got a real treat for you this week! (And if you’ve been around awhile, you’ll still enjoy the discussion.)

The $3,000 McGuffin

[et_pb_section bb_built=”1″ next_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] In Hollywood, a “McGuffin” is “an object or device in a book or a film that serves merely as a trigger for the plot.” Think of Humphrey Bogart’s noir classic, The Maltese Falcon. Bogart’s hard-boiled detective, Sam Spade, calls the statue itself “the stuff that dreams are made of.” But really, it’s […]

Google “Business Coaches Near Me”

[et_pb_section bb_built=”1″ next_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Yesterday’s Wednesday Marketing and Management Call was one of those winners that could justify breaking it out as its own product and charging extra for it. (Relax, we’re not going to do that.) If you’re missing the calls, you really are missing a big part of the whole TaxCoach experience.

You’re Not Perfect (and It’s OK)

[et_pb_section bb_built=”1″ next_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] On yesterday’s Marketing and Management call, one of our members asked how “perfect” his fall marketing campaign should be before he launches it out to the world. The question led to a lively discussion, and a lesson well worth repeating here.

Your One-Step Marketing Plan to Take Advantage of Tax Planning Season

[et_pb_section bb_built=”1″ next_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] We humans have evolved to pay attention to all sorts of seasons as the years go by. I’m not just talking about the usual spring, summer, fall, and winter. I’m talking about holiday seasons, hunting seasons, football seasons, and the like. But none of those are more important than the one […]

Avoid the Backfire Effect

[et_pb_section bb_built=”1″ next_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_text]  Everyone knows that Napoleon Bonaparte was short, right? Someone even named a syndrome after this fact – the “Napoleon” syndrome. So Napoleon must have been really short, right? Or they wouldn’t have named a syndrome after that fact.

Is Love Enough?

[et_pb_section bb_built=”1″ next_background_color=”#000000″][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Love is grand. Love stinks. Love is the drug. Today, we’re talking about love. So settle down in your favorite chair, light a scented candle, and let’s talk!