The More Things Change

I took my summer vacation early this year, and it was a Roman Holiday, minus Audrey Hepburn and Gregory Peck. I started with a night in Milan. Then I took the train down the Italian coast for a few days in Cinque Terre, which is a delightful collection of seaside...

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The Magic Solution to All Your Problems

Yesterday, Keith and I hosted our regular Wednesday Marketing and Management call for a group of about 80 members. It was a larger-than-usual call, with a big group of brand-new members on their very first call. (Welcome to the TaxCoach community!) As usual, the call...

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Tax Strategies for Bank Robbers

Keith and I dreamed up TaxCoach one afternoon over lunch at Tellers restaurant in Cincinnati’s Hyde Park Square. So it’s fitting that our current offices are just down the street from that restaurant, across from a bank and a funeral home (which would be...

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You’re Not Burger King

Take a walk with me down memory lane, and tell me if you can recognize which advertiser infused the airwaves with this catchy jingle: “Hold the pickles, hold the lettuce Special orders don’t upset us All we ask is that you let us serve it your way”...

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Marketing Lessons from the Mall

Sunday afternoon, my daughter Mary Claire came to me with a broken pair of glasses. Apparently her three-year-old brother had mistaken them for a chair, with the result that the earpiece had broken off the frame. I drove over to LensCrafters, where we had bought the...

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Sooooo Boring…

If you’ve spent any time on the internet at all, you’ve signed up for dozens of electronic newsletters and mailing lists and spent hours cleaning out your inbox. You may have even downloaded one of those apps that goes through your “promotions” folder and periodically...

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