Devious Tax Avoidance

I’ve told you all time and time again how much I recommend using the day’s news to market your business, to join the conversation your prospects are already having, rather than starting your own conversation (which probably won’t interest them very...

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I, Robot

Before you read any further, go to www.WillRobotsTakeMyJob.com and type in “tax preparer.” We’ll wait for you. Ok, now that you’re back, let’s talk. I realize you’re not just a “tax preparer.” You’re a tax business owner. That’s different, yes. But if your principal...

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What Business Do You Want to Be In?

You would think that it’s pretty hard to open a business without knowing what business you’re in. It’s easy to imagine what the race looks like when you’re just heading out the gate. But what happens down the road when things like technology, the economy, or consumer...

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