As I write these words, there are 95 days left in 2018. On January 1, “last year’s tax bill” won’t be last year’s bill anymore. Will you miss the chance to put it to work for your tax-planning business?

The Tax Cuts and Jobs Act of 2017 is literally a once-in-a-generation opportunity to discuss planning with your clients. (At least, until the Democrats take over in 2021 and rewrite the code again! Maybe?

Are you sitting down with clients to plan how to make the most of the new opportunities? (Of course, “Make the most of the new opportunities” includes ways for them to save taxes and ways for you to charge fees.)

Or are you just waiting . . . and letting the opportunity pass you by?

Are you waiting to “learn more”? Why? Don’t you already know enough to get started? You can take a dozen CPE classes on the new rules. But you’ll never know everything, so you shouldn’t even make that a goal. And none of the information you do learn will help your clients with planning for 2018 unless you start talking to them today.

I understand that some of you tend to fall on the “look before you leap” side of the spectrum, rather than the “he who hesitates is lost” side. And there’s nothing wrong with that! It’s important to do your homework before you start telling clients what to do. The proper order is “ready — aim — fire,” not “ready — fire — aim.”

But sooner or later you’ve got to pull the trigger! The best aim in the world is meaningless without that one little action.

When it comes to planning for last year’s tax act, the time to fire is now — while it’s still just “last” year’s act.

(Here’s a random suggestion that just popped into my mind. If you’re tired of hosting the traditional office holiday party, with the same old boring Santa you’ve feted for the last 100 years, why not throw a birthday party for the signing of the act? December 22 is a Saturday, and if your clients do their planning, it should be an occasion to celebrate! Of course, that’s if you do the planning for them!)

Yes, you can wait a little longer to start planning for the TCJA. You can learn just a little more about it before you dive in.

But your competitors are already doing it. They’re already profiting from it.

Shouldn’t you be profiting from it, too?

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